In the rugged embrace of the Uttarakhand Himalayas, Matholi village in Uttarkashi’s Chinyalisaur block has transformed from quiet isolation into Bwari Village—a fierce beacon of women’s empowerment and rural tourism.
These women, once bound to relentless household chores and farm work, now run their own businesses. They convert traditional cowsheds (chhanis) into cozy homestays, serve authentic Pahari cuisine, guide treks through misty trails, and share the raw heart of their mountain culture with tourists. This isn’t aid—it’s self-made dignity, income, and power.
The fire was lit by Pradeep Panwar, a young villager who returned from Delhi during the COVID lockdown. Refusing to idle, he turned his own cowshed into a homestay on March 8, 2022. Drawing from his experience, he trained local women in hospitality, traditional cooking, trekking guidance, and business management. What began as one man’s defiance grew into the bold brand “Bwari Village“—bwari meaning daughter-in-law in Garhwali, symbolizing the women’s central role.
Local resident Anita Panwar speaks plainly: more women are now stepping up, converting their chhanis into homestays. Since starting, these women-led homestays in Uttarakhand have welcomed nearly 1,000 tourists and created jobs for over 20 women, lifting families from hardship.
Statewide support fuels this movement: Uttarakhand has over 5,331 registered homestays, many women-run in rural hills, backed by the Pandit Deendayal Upadhyaya Homestay Scheme (up to 33% subsidy in hilly areas).
Matholi village proves that with real training and opportunity, women don’t just adapt—they dominate change. In the heart of the Uttarakhand Himalayas, tradition and fierce progress collide, and the women of Bwari Village are winning.
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