After being accused of sexualizing women, Tampax was compelled to retract its offensive post

The US division of the tampon firm tweeted their take on an old meme, writing: “You’re in their DMs. We’re in them. We are not the same.”

Tampax tried to appropriate the meme, but it seems to have fallen short. The phrase gained popularity online as a method to denote that you had a better relationship with someone, frequently in a romantic or sexual sense.

The post sparked immediate uproar among users, who claimed it “sexualized” women’s healthcare and was “demeaning” to women.

Given that teenagers frequently use Tampax products during menstruation, some people called the tweet “creepy,” according to Sky News.

The hashtag #BoycottTampax was trending on Twitter as the contempt for the sentiment grew.

The Procter & Gamble-owned corporation tweeted an apology and said they “messed up” in reaction to the criticism. “Respect is central to our brand values – our recent language did not reflect that,” Tampax said after acknowledging the rude language.

People felt that the apology was “too little, too late” and that it was delivered insincerely. It was delivered a week late, most likely because of the US Thanksgiving vacations. However, the apology and the removal of the earlier tweets appear to have had no impact at all on the fury.