| Quick Summary: For the first time in Indian history, investment demand for gold (bars, coins, and ETFs) has surpassed jewellery consumption. The World Gold Council reports a 52% surge in investment buying during the March quarter of 2026. |
India’s traditional love for gold jewellery is seeing a historic shift toward financial investment. According to the World Gold Council (WGC), investment demand accounted for 54.3% of total gold consumption in the first quarter of 2026. While jewellery demand dropped by nearly 20% due to record-high prices, investment in gold coins, bars, and ETFs surged by 52%, reaching 82 metric tonnes.
Analysts attribute this trend to the volatile equity markets and global economic uncertainties, which have pushed retail investors toward “safe-haven” assets. Domestic gold prices have nearly doubled since early 2025, far outperforming the benchmark Nifty 50 index. This shift marks a significant departure from historical trends where jewellery typically accounted for the vast majority of Indian gold consumption.
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