What If Toys Could Be Fun and Educational? How One Mom’s Mission Sparked a Revolution in Screen-Free Play

Imagine a world where toys do more than just entertain—they nurture young minds, enhance motor skills, and spark creativity, all while keeping children blissfully screen-free. Sounds like a dream, right? For S. Haripriya, it was a mission with Extrokids.

In 2017, this mother of two from Coimbatore turned a simple idea into a thriving business, creating toys that help kids grow while they play. With just Rs 5000 in hand, a toddler and a newborn at her side, and a heart full of passion, Haripriya launched Extrokids, offering innovative solutions for holistic growth and emphasizing the importance of play in child development. Today, Extrokids is not just a brand—it’s a movement.

The Birth of a Vision

Let’s rewind to 2017. Haripriya, like many parents, was frustrated by the limited options for educational toys. “I wanted toys that could teach my children while letting them enjoy their childhood,” she recalls. When she couldn’t find what she was looking for, she decided to create it herself.

Starting from her home, Haripriya built Extrokids—an online store dedicated to toys that foster brain development and imaginative play.

But starting a business as a mother of two young children? That’s no small feat. “There were days when I’d be up all night with my newborn and then spend the day building my website or packing orders,” she shares.

Challenges That Molded a Trailblazer

Starting with no formal business background, Haripriya faced her share of hurdles.

• Slow Sales: “In the early days, sales trickled in, and it was disheartening,” she says.
• Doubters: Many advised her to quit and focus solely on her kids.
• Lost Customers: “Each lost customer felt like a personal failure,” Haripriya admits.

But her determination was unshakeable. “I believed in my mission. I knew that parents, like me, wanted better options for their kids,” she says.

The Rise of Extrokids

Fast forward to today, Extrokids has become a household name among parents looking for meaningful toys. Here’s what makes it stand out:

• Holistic Growth: From cognitive puzzles to motor skill-building games, the toys are designed for complete child development.
• Screen-Free Fun: In an age where screens dominate childhood, Extrokids offers an escape.
• Massive Reach: With over 5 lakh Instagram followers, Extrokids has become a community-driven brand.
• Impressive Numbers: The business now generates Rs 3 lakh in daily sales, with 5 lakh happy customers and a catalog of 500+ toys.

What Makes Extrokids Special?

Each toy at Extrokids is a labor of love, designed with a purpose. Haripriya explains, “Our toys are more than just products—they’re tools for learning and creativity. We focus on making childhood joyful and meaningful.”

Parents rave about the impact these toys have had on their kids. From building better focus to nurturing problem-solving skills, Extrokids has redefined what playtime can be.

A Message from Haripriya

“I started Extrokids to give my children the kind of play experience I always wanted for them,” says Haripriya. “It hasn’t been easy, but it’s been worth it. Consistency, passion, and the belief that I could make a difference kept me going.”

Her advice to budding entrepreneurs? “Start small, stay consistent, and never stop believing in your vision.”

What’s Next for Extrokids?

The brand is expanding into newer categories like STEM-based toys and international markets, ensuring more children benefit from its innovative offerings.

Final Thoughts

Haripriya’s story is more than a business success—it’s an inspiration for parents and dreamers everywhere. It reminds us that with passion, perseverance, and a little bit of courage, even the smallest ideas can grow into something extraordinary.

So the next time you’re looking for a gift for a child, ask yourself: What if toys could be more? Extrokids has the answer.